Targeted advertising
Building and managing effective ad campaigns on Instagram and Facebook.
Meta Ads · Instagram · Facebook
I turn your ads into a system that brings in more customers
Professional paid social and SMM specialist. I help businesses grow through strategic Instagram and Facebook campaign planning, precise audience targeting and continuous optimisation of results.
PROFESSIONAL TARGETOLOG · Paid Social & SMM Specialist @targetsmmuz
- 5+Years of experience
- 8+Ad projects
- 100+Happy clients
- 24/7Monitoring & optimisation
About
Who am I?
I am a professional paid social and SMM specialist who builds digital advertising strategies for businesses.
My core focus is building targeted campaigns on Instagram and Facebook, segmenting audiences, optimising ad spend and reaching real business outcomes. I account for every dollar and show with numbers which ad brings leads and which one wastes the budget.
- Hands-on with Meta Ads Manager, Pixel and Conversions API
- Transparent weekly report: CTR, CPC, CPL, ROAS
- Experience with businesses in Tashkent and across Uzbekistan
Services
What I do to grow your business
Every service serves one goal: money spent on ads has to come back as customers.
SMM
Content strategy and growth for businesses on social media.
Instagram advertising
Putting your products and services in front of the right audience.
Facebook Ads
Professional campaign management in Meta Ads Manager.
Advertising strategy
Designing an ad funnel and marketing strategy around your business goals.
Analytics
Analysing CTR, CPC, CPM, CPL, ROAS and other key metrics.
Process
How do I work?
- 01
Business analysis
I study your product, pricing, competitors and sales process. We set goals and KPIs together.
- 02
Audience definition
Who buys and why: I build audience personas and segments.
- 03
Ad strategy
Funnel, offers, creative briefs and budget allocation.
- 04
Campaign launch
I set up the Pixel, events and campaigns and start the test phase.
- 05
Analytics & optimisation
Daily monitoring and weekly reports. We scale what works and switch off what doesn't.
Portfolio
Real projects and results
Each case shows the goal, budget, before-and-after numbers and the strategy used.
Madina Kosmetolog
Customers messaging on Direct and new followers
- 1.5K+Direct messages
- $0.11best cost per message
- 533profile visits
Sog‘lomlashtirish markazi
Brand awareness and bookings via Direct
- 1 000Direct messages
- 2M+combined reach
- $0.07per 1,000 reached
Dodamed klinika
Blepharoplasty patients via Direct and lead form
- 750total enquiries
- 655Direct messages
- $0.09best cost per message
Nigora Kosmetolog
Followers and clients booking consultations
- 458Direct messages
- 6.5K+profile visits
- 3.7×cheaper cost per message
Malika jarroh
Patients booking consultations via Direct
- 385Direct messages
- $0.34cost per message in October
- −41%lower cost per message
Doctor Bobur Mirzo xirurg
Patients messaging for advice on varicose vein treatment
- 376Direct messages
- $0.28best cost per message
- 2×cheaper per message
Nilufar xirurg
Consultation bookings via lead form and Direct
- 229total enquiries
- 142phone numbers via form
- $0.12cost per form lead
Kohna Khiva restoran
Making the restaurant known to Khiva residents and visitors
- 163K+people reached
- $0.07per 1,000 reached
- 249profile visits
Results
Advertising results in numbers
How the key metrics moved across my projects.
Sample April – September, average across all projects
Leads growth
412
+243% start: 120
CTR
2.8%
+133% start: 1.2%
CPC
$0.21
−50% start: $0.42
CPL
$1.46
−53% start: $3.10
ROAS
5.1x
+183% start: 1.8x
Conversion
7.1%
+122% start: 3.2%
| Metric | Apr | May | Jun | Jul | Aug | Sep |
|---|---|---|---|---|---|---|
| Leads growth | 120 | 165 | 210 | 260 | 330 | 412 |
| CTR | 1.2 | 1.5 | 1.9 | 2.2 | 2.5 | 2.8 |
| CPC | 0.42 | 0.36 | 0.31 | 0.27 | 0.24 | 0.21 |
| CPL | 3.1 | 2.6 | 2.1 | 1.8 | 1.6 | 1.46 |
| ROAS | 1.8 | 2.4 | 3 | 3.6 | 4.3 | 5.1 |
| Conversion | 3.2 | 4 | 4.8 | 5.6 | 6.3 | 7.1 |
Reviews
Clients who worked with me
-
We used to pay for ads and simply hope. Now every week we see exactly how many bookings each ad brought. Leads almost tripled.
Nigora A.Beauty salon owner -
What I value most is transparency. Reports are clear and every decision is backed by numbers. Website sales more than doubled.
Sardor M.Furniture store director -
We came in two months before the season. Groups filled up early and cost per lead fell by more than half.
Malika A.Education centre manager -
Once we started advertising on Instagram, new patients began reaching out to the clinic. A small budget brought 131 enquiries, and 86 people left their phone number. Everything is clear, and results are reported in numbers every week.
Nilufar R.Surgeon, Rennesans Clinic -
Repackaging the profile together with the ads paid off: we gained buyers, not just followers.
Nodira K.Online clothing store
Free consultation
Want your ads to actually work for your business?
Tell me briefly about your business. Together we will define the right advertising strategy.
- 30-minute online call
- Quick audit of your ad account
- Budget and results forecast
Or message me right away:
FAQ
Frequently asked questions
How soon does targeted advertising deliver results?
The first leads usually arrive within 1–3 days of launch. A stable, optimised result takes 2–4 weeks while audiences and creatives are tested and the algorithm learns.
What is the minimum ad budget?
You can start testing from $5–10 a day. The right amount depends on your niche, competition and goal. In the consultation I estimate a realistic budget and expected results for your business.
What materials do you need for the ads?
Good photos and videos of your product or service, prices, promotions and customer reviews. If you have none, I give you a precise brief on what to shoot and how.
How do I start advertising on Instagram?
Leave a request through the form or message me on Telegram. In a free consultation we review your business, then I propose a strategy and budget plan. Once agreed, ads go live within 2–3 days.
Do you only work with businesses in Tashkent?
No. I work remotely with businesses across Uzbekistan and the CIS. The whole process is online: calls, reports and ad account access.
What is the difference between targeted ads and SMM?
SMM means running your page and earning trust with content. Targeted ads put that page and your offers in front of a precise paid audience. The best results come when both work together.
What if there are no results?
Every week I analyse the numbers and find the cause: offer, creative, audience or sales team. We change the strategy. KPIs are agreed in writing before we start, so results are measured precisely.
Blog
Practical tips on marketing and targeting
How much budget do targeted ads need?
Minimum budget, the test phase and a simple formula: what to know before you spend money on ads.
2 min readRead6 ways to raise CTR on Instagram ads
A low CTR means nobody clicks your ad. Here is what to change in the creative, the offer and the audience.
2 min readReadCPC, CPL, ROAS: how to read your ad metrics
What the abbreviations in your ad account mean and which numbers actually matter for your business, in plain language.
1 min readReadStrengthen your advertising today.
We will build an individual advertising strategy for your business.